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Abstract: In the text the author explores the new quality of literature in the context of modern culture in the era of global communications. The scientist thinks about the options of the artistic development of literature of the new computer reality, and the potential associated with the inclusion of computer methods of design as an artistic techniques literature. In particular, he focuses on an online diary, hypertext, the scenario of games, chat room and other kinds of interactive communication, studied mainly on the material of creation of Victorа Pelevinа.