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Abstract: The article describes the principles of the communicative strategy of studying a literary work comparing communicative didactics (Germany) and school of communicative didactics by V. I. Tyupy and J. L. Troitskiy. The author proves the dominant principle of the strategy related to the topicality of the «recipient's pole». This «recipient's pole» includes character-destination to which the statements are addressed characters (depicted communication); the image of the reader acting as the listener or interlocutor in the pages of the author of the work; destination owned the interior space of the text; real destination belonging to the outer space of the text, to enter into dialogue with the text; addressee statements in communicative teaching situations, «teacher — student» and «pupil — the pupil». Main address lines serve as tactical moves, ensuring realization of the strategic goal - the formation of an understanding of the reader. Implementation of communication strategy study of literary works through the analysis of communication situations depicted in the work, analysis addressing markers identifying the reader function / listener in the product, solving a «hermeneutic code» of the text, the formation of ideas about addressing and understand the reader a specific author, the formation of installation on addressing created by students of interpretation texts, analysis of intertextual markers as an extension of the context of understanding the literary work.